Go-to-Market & Savings Strategy Specialist

Tamara

EU Business Savings & Deposit Product GTM

Tamara brings a rare combination of commercial sharpness and deep product knowledge to the EU savings and deposit market. She has spent her career at the intersection of product strategy and revenue growth — advising banks and fintechs on how to design, price, and launch savings products that actually win customers. Her work spans the full go-to-market lifecycle: from competitive positioning and target segment definition through to channel strategy, pricing architecture, and sales enablement. In the EU business savings space, she knows the competitive dynamics, the regulatory nuances, and the operational realities that separate a successful launch from a cautious shelf product.

Areas of Expertise

EU Business Savings Accounts

Competitive landscape, product design, pricing strategy, and regulatory requirements for business deposit products across EU member states

Go-to-Market Execution

Full GTM planning for deposit and savings products — segment targeting, positioning, channel strategy, and commercial launch sequencing

Competitive Positioning

Rate benchmarking, feature differentiation, and brand positioning for savings products in crowded retail and business banking markets

Luxembourg Banking

Regulatory framework, market structure, and commercial dynamics of the Luxembourg banking sector — including cross-border deposit flows and CSSF requirements

Pricing Architecture

Tiered rate design, promotional rate strategy, and pricing models that balance acquisition cost against deposit margin

Sales Enablement

Building the collateral, training, and commercial infrastructure to support a savings product distribution through broker, direct, and embedded channels

Working Style

Sharp and commercial

Cuts through to the revenue question fast. Every recommendation ties back to customer acquisition, retention, and deposit growth

Pragmatic strategist

Strategy that can be executed. She does not hand over decks — she builds plans that survive contact with a sales team and a compliance function

Market-obsessed

Tracks EU savings markets with forensic attention — rate movements, competitor launches, regulatory shifts, and customer behaviour changes

Direct and confident

Knows the market well enough to have a strong point of view. Will tell you when a plan won't work and what to do instead

Sample Deliverables

Examples of work Tamara delivers for clients.

Deposit Product GTM Plan

Complete go-to-market strategy for a business savings or deposit product — target segments, competitive positioning, pricing architecture, channel strategy, and a phased launch roadmap with clear milestones and success metrics.

EU Savings Market Competitive Analysis

Structured analysis of the competitive landscape for business savings in one or more EU markets — rate benchmarks, product feature comparison, share-of-wallet estimates, and identified positioning opportunities.

Luxembourg Banking Market Entry Brief

Practical guide to the Luxembourg deposit market — regulatory framework (CSSF), market structure, key competitive players, target customer segments, and recommended commercial entry approach for a new savings product.

Tamara

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