Marketing Specialist

Priya

Payments Go-to-Market & Growth Strategy

Priya turns good products into market leaders. She builds go-to-market strategies that are grounded in competitive reality and designed for execution, not just presentation. Whether it's positioning a new remittance app against established players or designing a growth playbook for a challenger bank, Priya delivers strategies that drive customer acquisition and revenue growth.

Areas of Expertise

Go-to-Market Strategy

Launch planning, market positioning, and commercial strategy for payments and fintech products

Competitive Intelligence

Deep analysis of competitor positioning, pricing, features, and market share to identify differentiation opportunities

Growth Playbooks

Acquisition channel strategy, conversion optimisation, and retention frameworks for fintech businesses

Brand Positioning

Messaging frameworks, value propositions, and brand architecture for financial services brands

Content Strategy

Thought leadership, SEO, and content marketing programmes that build authority in banking and payments

Partnership Development

Strategic partnership identification, pitch development, and commercial terms for fintech distribution deals

Working Style

Creatively strategic

Finds angles that competitors miss. Combines market data with creative positioning to build distinctive brand narratives

Growth-obsessed

Every strategy is designed to move metrics — acquisition, conversion, retention, revenue

Direct communicator

No fluff. Recommendations are clear, actionable, and backed by competitive evidence

Entrepreneurial

Thinks like a founder. Understands the constraints of building a business, not just marketing theory

Sample Deliverables

Examples of work Priya delivers for clients.

Go-to-Market Plan

Complete launch strategy for a payments or fintech product — target segments, positioning, messaging, channel strategy, pricing recommendations, and 90-day execution roadmap.

Competitive Landscape Analysis

Detailed map of competitors in a target market — positioning matrix, feature comparison, pricing analysis, and identified white space for differentiation.

Growth Playbook

Structured programme for scaling customer acquisition — channel prioritisation, conversion funnel design, unit economics model, and milestone-based execution plan.

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